Volunteer Toronto

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During my two years as Communications Director at Volunteer Toronto, I led and developed a training curriculum on social media, cross sector collaboration and volunteer engagement for non-profit organizations. I created an online process to enhance the matching of non-profit needs with corporate volunteer interests and established a program to provide low cost and free technology tools and discounted program resources to support Volunteer Toronto’s community of 500 non-profit organizations. I created Volunteer Toronto’s ChariTee campaign which was sponsored by the Ontario Ministry of Citizenship and Immigration, George Brown School of Design students, and youth social enterprise, Me to We Style.

I conceptualized and launched Volunteer Toronto’s Free Movie Night, a social change film series to bring together funders, non-profits, business, government and volunteers, and to connect them to social innovation events and collaboration opportunities. These free movie nights brought together audiences of 300 people at each screening.

I collaborated with volunteers to create Volunteer Connect, a Facebook application for volunteer opportunities, which was endorsed by the Ontario Ministry of Citizenship and Immigration.

I hosted Volunteer Toronto’s annual event, Toronto TimeRaiser, an event to connect people in their 20s and 30s to volunteer opportunities.

I also created and managed successful e-newsletters, social media content and campaigns. Highlights include using social media to recruit 200 volunteers in two weeks to attend an 8am volunteer program at Toronto Zoo.


Social Enterprise Me to We Style

Me to We Style

Founded in 2005 by Oliver Madison and Craig & Marc Kielburger, Me to We Style is a social enterprise that provides domestically produced clothing using eco-friendly fabrics such as certified organic cotton, viscose from bamboo and recycled polyester.

Each year, Me to We Style donates half of their annual profits to their charity partner, Free the Children, while the other half is reinvested to grow the enterprise and its social mission. Through Free the Children, they plant a tree in the Maasai region in Kenya for every piece of apparel that is sold as part of a long term sustainability initiative.

Me to We Style is part of a family of youth organizations, including Free the Children, Me to We and We Day, that has a shared goal: to empower a generation to shift the world from ‘me’ to ‘we’—through how we act, how we give, the choices we make on what to buy and what to wear, the media we consume and the experiences with which we choose to engage.

In 2009, I established Me to We Style’s social media presence on Facebook and Twitter.



Fundraising for Maker Faire Toronto

by Celina Agaton

Maker Faire Team Photo

I launched the Pay it Forward campaign to help kids and families in priority neighbourhoods attend the 2013 Toronto Mini Maker Faire. Part science fair, part festival, and part something entirely new, Toronto Mini Maker Faire is a registered non-profit, all-ages gathering of tech enthusiasts, engineers, tinkerers, hobbyists, science clubs, hackers, artists, students, and commercial exhibitors. All of these “makers” come to Maker Faire to show what they have made and to share what they have learned while creating it. Toronto joins over 60 cities around the world that host a Maker Faires of their own.

Over 4000 people packed Wychwood Barns Sept 21 & 22 for Maker Faire Toronto 2013.

Learn more about the campaign and Cory Doctorow’s support.


National Volunteer Week ChariTee Design Contest

by Celina Agaton

ChariTee Design Contest

I created the ChariTee T-Shirt Design Contest in partnership with George Brown’s School of Design and social enterprise, Me to We Style to commemorate National Volunteer Week in Toronto in 2009. George Brown’s art foundations class produced t-shirt designs as part of their course curriculum, and we opened up the voting to the public to select the winning design.

Voting closed on Friday, April 10th with over 10,000 votes for the winning ChariTee design by Tlell Davidson. Her winning design was printed by Me to We Style and showcased on their site.

On April 15th, the ChariTee Design Contest exhibit and winner announcement took place at George Brown’s School of Design art gallery. Volunteer Toronto, Me to We Style and the School of Design awarded certificates and prizes for the top 20 designs, finalists and contest winner.