Civic Engagement {Volunteer Toronto}

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During my two years as Communications Director at Volunteer Toronto, I led and developed a training curriculum on social media, cross sector collaboration and volunteer engagement for non-profit organizations. I created an online process to enhance the matching of non-profit needs with corporate volunteer interests and established a program to provide low cost and free technology tools and discounted program resources to support Volunteer Toronto’s community of 500 non-profit organizations. I created Volunteer Toronto’s ChariTee campaign which was sponsored by the Ontario Ministry of Citizenship and Immigration, George Brown School of Design students, and youth social enterprise, Me to We Style.

I conceptualized and launched Volunteer Toronto’s Free Movie Night, a social change film series to bring together funders, non-profits, business, government and volunteers, and to connect them to social innovation events and collaboration opportunities. These free movie nights brought together audiences of 300 people at each screening.

I collaborated with volunteers to create Volunteer Connect, a Facebook application for volunteer opportunities, which was endorsed by the Ontario Ministry of Citizenship and Immigration.

I hosted Volunteer Toronto’s annual event, Toronto TimeRaiser, an event to connect people in their 20s and 30s to volunteer opportunities.

I also created and managed successful e-newsletters, social media content and campaigns. Highlights include using social media to recruit 200 volunteers in two weeks to attend an 8am volunteer program at Toronto Zoo.

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